Zhongshan Zhuoxin Lighting Co., Ltd. (Zhongshan Zhuxin Lighting Co., Ltd.), as an important manufacturer and export enterprise in China's LED lighting industry, has accelerated its globalization strategy in recent years and successfully sold its products to more than 60 countries and regions such as Europe, North America, Southeast Asia and the Middle East. Founded in 2008, the company is headquartered in Zhongshan, Guangdong-China's "Lighting Capital". It has ISO9001 quality management system certification, CE, RoHS, UL, ETL, SAA and many other international authoritative certifications, laying a solid foundation for its international layout.

, on the way of market expansion, Zhuxin Lighting to adopt the' two-wheel drive' strategy: on the one hand, it continuously improves the brand's international exposure by participating in global top industry exhibitions such as Frankfurt Light + in Germany, New York International Lighting Show (Lighting Fair NYC) in the United States, Big 5 in Dubai, etc.; On the other hand, it has actively built a localized cooperation network and has set up overseas service centers in Poland, UAE and Mexico, and establish long-term strategic cooperation with local distributors and engineering lighting integrators to provide customers with one-stop service from product selection, customized solution design to after-sales technical support.

technical level, the company focuses on intelligent lighting and green and low-carbon trends. It has introduced dimmable and toned LED panel lights, downlights and track lights that support DALI-2, Bluetooth Mesh and Zigbee3.0 protocols. It has passed the EU ERP eco-design directive and carbon footprint assessment to meet the increasingly stringent ESG compliance requirements in the European market. In 2023, its exports increased by 27% year-on-year, of which the Middle East and Latin American markets increased by 41% and 35% respectively, becoming the new engine of growth.

talent and digitalization are also key supports for its globalization. Zhuxin Lighting set up a multilingual (English, Spanish, Arabic, Russian) customer service team, and launched the multilingual official website and B2B online exhibition hall to realize 24-hour inquiry response. At the same time, ERP + CRM integrated system will be enabled to open up the data link from order management, cross-border logistics to local tax compliance, significantly improving overseas delivery efficiency and customer satisfaction.

Looking to the future, the company plans to establish the first overseas assembly center in Southeast Asia by 2025, further shorten the regional delivery cycle, and increase investment in research and development of IoT lighting control systems and photovoltaic energy storage lighting solutions, and is committed to becoming a reliable partner in the global high-end commercial and industrial lighting field.