Zhongshan Zhuoxin Lighting Co., Ltd. (Zhongshan Zhuxin Lighting Co., Ltd.), as a high-tech enterprise in the field of LED commercial lighting in China, has achieved breakthrough growth in cross-border e-commerce and domestic mainstream e-commerce platforms in recent years with its keen market insight and digital strategic transformation. Since 2018, the company has systematically laid out online sales channels, and has set up official flagship stores on Amazon, AliExpress, Alibaba.com, Jingdong Industrial Products, Tmall Enterprise Purchase and other platforms, and has achieved a compound annual online sales growth rate of 37.5 percent (2021-2023).

Zhuoxin Lighting is not accidental, but stems from its 'B2B + B2B2C' two-wheel drive business model innovation: on the one hand, it provides customized lighting solutions and OEM/ODM fast proofing capabilities through Alibaba.com and Made-in-China.com in-depth services to overseas engineers, supermarket chains and real estate developers; On the other hand, relying on Jingdong industrial products and Tmall enterprise purchases, it can accurately reach domestic small and medium-sized decoration companies, hotel management companies and new retail end customers, improve conversion rate with 'Scenario Package + Technical Parameter Visualization + 3D Installation Preview. It is particularly worth mentioning that the' LightingSaaS' online selection tool independently developed by the company has been embedded in multiple platforms to support users to generate configuration lists and quotations according to space size, color temperature requirements and illumination standards, thus greatly reducing the threshold for professional procurement.

In addition, Zhuoxin Lighting has built a' Content as a Service' (CaaS)'operation system: it has continuously released a series of short videos such as "Commercial Lighting Design Practical Course" and "Guide to LED Downlight Selection and Pit Avoidance" in YouTube and Bilibili, with a cumulative broadcast volume of more than 8.6 million times. Simultaneously launch multilingual product technology white paper and IES lighting effect document download area to strengthen the brand's professional image. Its customer service team is all certified as a lighting designer, and can respond to online customers' plan consultation and project docking in real time, thus truly realizing the full-link closed loop of "pre-sales plan, sales traceability and after-sales guarantee.

According to a third-party industry report (GGII, 2024Q1), Zhuoxin Lighting has become a supplier of TOP3 commercial LED panel lights and track spotlights for online channel shipments in South China. The person in charge of the company said: 'Online is not simply to move products to the Internet, but to restructure the value chain with customer needs as the center-from passive response to active empowerment, from selling single products to delivering light environment solutions. 'In the future, Zhuoxin Lighting will continue to increase the online integration of AI lighting design assistants and IoT intelligent control modules to further consolidate its first-mover advantage in the field of digital lighting services.